Process

Final Results

CHALLENGE:

To create an image of a citywide garbage bin program for use in print media. The campaign required a print-ready image of a garbage bin, months before a prototype or final production version existed.

SOLUTION:

We provided the ad agency with a photorealistic image of the non-existent garbage bin that could be integrated with realworld photography.

HOW WE DID IT:

Upon receiving design data from the manufacturer, we simplified the data and applied realistic shading attributes to simulate the appearance of the real materials, plastic and brushed aluminum. Careful attention was given to the imperfections of the plastic moulding process to simulate reality. Final retouching was applied to make the image indistinguishable from the photographed elements.