Web Demo Capture

3D Organ Turntable Renders

Falling Bucket Of Organs

CHALLENGE:

To illustrate human body organs in an impactful and realistic fashion.

SOLUTION:

Upon receiving shot video of the subject’s performance, Ignition designed a reveal to expose the body interior. Using the video template, we provided animated body parts whose motions corresponded to cues in the performance. We also provided 360 degree rotations of each organ as they were featured in the “What Do They Do” section. Additional creative requirements included the animation of a falling recycling bin containing human organs and signage denoting the number of new donors.

HOW WE DID IT:

Using available 3D medical models, we provided realistic renderings of several body parts as required by the creative concept. Using a careful balance of accuracy and visual acceptance, we produced the animated sequences that described each organ’s function.