CHALLENGE:

To produce a ‘cool’ interactive website promoting the new Toyota Matrix ’09 model. The client required images and animation of a seamless spherical and interactive tour of the new Toyota Matrix ’09 model. Additional challenges included the design of the 3D cityscape in both day and night configurations.

SOLUTION:

We created a series of car and city images rendered at various camera positions that were assembled in Flash. The resulting user experience emulates a seamless tour around the car from any possible angle both horizontally and vertically. Although the default images displayed in daylight, the user can experience a night view while moving their cursor over various elements in the scene.

HOW WE DID IT:

Ignition designed a generic city intersection that encompassed all the buildings required to meet the creative brief. We lit the cityscape to represent both day and night conditions.

Upon receiving data of the Toyota Matrix, we applied shading and lighting to optimize the appearance at multiple heights and angles. The car was integrated into the city scene to enable viewing of the car at any angle including underneath and ‘birdseye’.

To optimize download speeds, we simplified the texturing to reduce the overall file size.

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3D City Design And Modeling Images