Mercedes-Benz CLA Press Event Beijing China

The CLA Meets The Press In Augmented Reality

Mercedes-Benz's Press Media agency - OSK's (Beijing Office) engaged Ignition Digital to create a multilingual Augmented Reality experience of the upcoming Mercedes-Benz CLA being introduced to the China market. Throughout this lifestyle themed event, media, press and general public could explore unique interior and exterior features of the vehicle at many of the custom designed Augmented Reality iPad stations. A popular public version of the app was also released nationally.