SeaRay 650 Augmented Reality App

SeaRay 650 and 650 Fly

With the success of the 510 Fly Augmented Reality app, SeaRay's marketing contracted Ignition Digital to create an equivalent experience for the 650 and 650 Fly "L-Series" boats. Our team designed, developed and deployed the apps months ahead of the manufacturing schedule to create a market awareness campaign of these unique "L-Series" SeaRay models.

Whether from the comfort of a sofa or attending an actual boat show, the app remains a successful sales and marketing tool for customers to explore Sea Ray's premium yacht lineup.